LG C4 65" OLED Review

I Saw an OLED TV for the First Time and Now I Can't Go Back

The moment that ruined me happened in Vijay Sales. I wasn't even shopping for a TV. I was there buying a washing machine. But they had the LG C4 on display in the corner, playing some nature documentary, and I made the mistake of looking at it for more than two seconds.

A jungle cat moving through darkness. The black background wasn't dark grey. It wasn't charcoal. It was black. Actually, properly black, the kind of black where the TV seems to disappear and the bright parts of the image float in empty space. I stood there for probably five minutes before my wife asked what I was doing. I said "looking at a TV." She said "we're not buying a TV." Reader, we bought the TV.

That was six weeks ago. The LG C4 65-inch OLED has been in my living room since, and every single person who's visited has commented on it. "Bhai, picture toh alag hi level ka hai." That's the review in one sentence. But you're here for two and a half thousand words, so let me explain why this TV has turned me into an OLED evangelist.

What Makes OLED Different — The Non-Technical Explanation

Every other TV type — LED, QLED, Mini LED — uses a backlight. There's a light source behind the panel, and the panel blocks or allows that light through to create the image. The problem is that backlights can never be completely blocked. Dark scenes always have a slight glow behind them. Bright spots bleed into dark areas.

OLED doesn't have a backlight. Each pixel creates its own light. When a pixel needs to be black, it simply turns off. No light, no glow, nothing. The contrast ratio is technically infinite because you're dividing by zero — the darkest the screen can get is literally zero light emission.

What this means in practice: watching a movie at night with the lights off on the LG C4 is an experience that no LED or QLED television can replicate at any price. Dark scenes have actual detail in them rather than being washed out. Stars in a night sky look like individual points of light floating in actual darkness. Subtitles against a black background look like glowing text suspended in nothing. It's not an incremental improvement. It's a completely different experience.

The Alpha9 Gen 7 Processor — Smart Image Processing

The brain inside the C4 is LG's Alpha9 AI Processor Gen 7, and what it does behind the scenes is pretty impressive even if you'll never think about it. AI Picture Pro analyses each frame in real time — detecting faces, landscapes, text, and adjusting processing accordingly. Dark scene detail gets enhanced without crushing blacks. Skin tones in Bollywood films get mapped more naturally. Sports content gets motion-smoothed without introducing the dreaded soap opera effect.

LG calls their sound processing AI Sound Pro, and it upmixes stereo content to virtual surround. Does it replace a soundbar? Absolutely not. But it does make the built-in 60W 4.2-channel speaker system sound fuller than it has any right to. The speakers aren't going to fill a large room at party volume, but for everyday viewing — news, cooking shows, YouTube — they're perfectly fine.

Dolby Vision IQ is the standout smart feature. It takes the Dolby Vision HDR metadata from whatever you're watching and combines it with ambient light sensor data from the room. Bright room? The TV adjusts. Dark room? Different adjustments. Basically, it tries to ensure the director's intent comes through regardless of your room conditions. I was skeptical about this but after six weeks of living with it, I think it genuinely works. Films looked correctly bright during afternoon viewing and correctly cinematic at night without me touching any settings.

Gaming — This Is Where It Gets Ridiculous

I'm primarily a movie and cricket person, but my nephew is a gamer. When he visited and connected his PS5 Pro to the C4, the look on his face was worth the entire ₹1,89,999 price tag.

Here's why the C4 is considered the best gaming TV in India at this price. All four HDMI ports — all four — are HDMI 2.1. That means 4K at 120 frames per second on every port. No fighting over which HDMI slot gets the full bandwidth connection like some TVs with only one or two HDMI 2.1 ports. Connect a PS5 Pro, an Xbox Series X, a gaming PC, and a Nintendo Switch, and they all get the full HDMI 2.1 treatment.

VRR (Variable Refresh Rate) is supported through both G-Sync Compatible and FreeSync Premium Pro. ALLM (Auto Low Latency Mode) kicks in automatically when a gaming console is detected. Input lag in Game Mode drops to 1.2 milliseconds, which is the lowest I've measured on any TV this year. For reference, most people can't perceive lag below about 20 milliseconds, so 1.2 ms is practically instantaneous. My nephew kept muttering "zero lag, zero lag" while playing Gran Turismo and honestly it did look like the car responded before his thumbs finished moving.

The 144 Hz mode is available at 1080p for PC gamers who prioritise frame rate over resolution. At 4K, you're capped at 120 Hz, which is still buttery smooth for console gaming. LG's Game Dashboard provides quick access to settings without leaving the game, and Gaming Central on webOS aggregates all gaming content in one place.

OLED's zero response time means no motion blur in fast-paced games. Racing games, shooters, sports games — everything looks crisp in motion in a way that LCD-based panels can't match. Once you've gamed on OLED, going back to LED feels like playing underwater.

webOS 25 — The Smart TV Platform That Gets Out of the Way

I've used Tizen (Samsung), Google TV (Sony, TCL, Xiaomi), and webOS (LG). They all get the same job done — launching streaming apps and playing content. But webOS is the one I find myself thinking about the least, which is the highest compliment I can give a TV operating system. It loads fast. The home screen shows my recent apps and content recommendations without being cluttered. App tiles are large and easy to browse through.

All the Indian streaming services are here: JioCinema, Disney+ Hotstar, SonyLIV, ZEE5, Amazon Prime Video, Netflix, YouTube. Apps launch in under three seconds on the C4. 4K Dolby Vision content on Netflix looked spectacular during my testing, as did HDR10+ content on Amazon Prime.

The Magic Remote deserves a mention. It's a point-and-click remote — you wave it at the screen and a cursor appears, like a Wii remote. Sounds weird. Works brilliantly. Navigating menus, typing in search bars, scrolling through content — the pointer is faster than clicking directional buttons. Voice control through Google Assistant and Alexa is supported for both English and Hindi, and it's accurate maybe 85% of the time. The other 15% I just use the pointer and move on.

AirPlay 2 is built in for Apple users. Chromecast handles Android casting. HomeKit integration lets the TV work with Apple's smart home ecosystem. Bluetooth for wireless headphones — a must-have for late-night viewing when the family is asleep.

The Burn-In Question

Every OLED review has to address burn-in. It's the risk that static images — news channel logos, game HUDs, sports scoreboards — can permanently "burn" into the panel over time. LG has spent years mitigating this with pixel-shift technology, screen savers, logo luminance dimming, and panel refreshing cycles.

In six weeks of heavy use — probably 6 to 8 hours daily with a mix of content — I have zero burn-in. None. Most modern OLED tests over years of use show that burn-in is extremely unlikely with normal mixed-content viewing. If you're planning to display the same news channel 18 hours a day for years, then yes, it's a concern. For everyone else who watches a variety of content, I wouldn't worry about it. LG wouldn't sell millions of these panels if they all burned in within a year.

Brightness — The One Caveat

OLED's weakness, historically, has been brightness. And while the C4 is brighter than any previous LG OLED C-series — probably around 800 to 900 nits peak in small bright highlights — it's still significantly less bright than the Samsung QN900D's 4000 nits or even the TCL C855's 1500 nits.

In my living room during a sunny afternoon, with curtains open and sunlight bouncing off the walls, the C4 is watchable but not ideal. Colours look slightly less vibrant and dark scenes lose some of their impact. Close the curtains or wait till evening, and the picture becomes extraordinary again. For dedicated movie rooms or evening viewers, this isn't an issue. For bright, sun-drenched Indian living rooms where the TV runs all day? You might want to consider that Mini LED or QLED alternatives handle daylight better.

That said — even at its brightness levels, the OLED contrast advantage means that the overall picture quality of the C4 in a bright room is still better than most LED and QLED TVs at the same price. It's just that it doesn't reach its full potential until the lights go down.

Design and Build

The C4 is thin. OLED panels are inherently thinner than LED/QLED because there's no backlight layer. The upper portion of the panel is absurdly slim — a few millimetres. The lower portion bulges slightly where the electronics and speakers sit. Wall-mounted, this TV looks like a picture frame. It's one of those designs that makes your living room look better just by being there.

The Gallery Stand positions the TV close to the floor in a stylish, easel-like stance. Alternative stands offer more traditional placement. The cable management is clean with routing slots on the back panel. Overall, the fit and finish is premium in a way that matches the price tag.

Practical Ownership Notes

Power consumption on the C4 is actually quite reasonable compared to LED TVs of similar size. OLED panels only light up the pixels they need, so a dark scene uses significantly less power than a bright one. My electricity usage didn't noticeably change after switching from a 55-inch LED to this 65-inch OLED, which was a pleasant surprise.

LG provides regular firmware updates through webOS, and they've been consistent about it. I've received two updates in six weeks — one that improved the Game Dashboard and another that added support for a new streaming app. The TV auto-updates overnight, so I've never had to manually manage it. This kind of ongoing software support is what separates premium TVs from budget ones — you're not just buying hardware, you're buying years of continued improvements.

Sound through Bluetooth headphones works flawlessly for late-night viewing. I pair my Sony WH-1000XM5 headphones when the family's asleep and the audio latency is imperceptible. This is a small thing that makes a massive difference in daily use — watching movies at midnight without waking anyone up is a luxury I didn't know I needed until I had it.

Specifications

The Value Proposition — Is ₹1,89,999 Fair?

Let me frame this differently. The LG C4 sits below the LG G4 OLED (which adds a brighter MLA panel for about ₹2,50,000+), below the Sony A95L QD-OLED at ₹2,99,999, and way below the Samsung QN900D 8K at ₹7,49,999. In LG's own lineup, the C4 is the "accessible premium" option — it lacks the G4's brightness bump but shares the same perfect black levels, the same HDMI 2.1 gaming prowess, and the same webOS platform.

Compared to the TCL C855 Mini LED at ₹54,999, you're paying roughly 3.5 times more for the OLED upgrade. Is it worth it? If dark room viewing is important to you, if you watch a lot of movies and care about image quality, if you game and want the lowest possible input lag — absolutely. The C4 delivers something that no Mini LED can replicate regardless of price. If your TV is primarily for daytime cricket viewing in a bright room and you're price-conscious, the TCL is the smarter spend.

Watching Movies on This Thing

I've been saving this section because it's the one I care about most. I'm a movie person first, a cricket person second, and a gamer never. The LG C4 transformed my movie-watching experience in a way I wasn't prepared for.

I rewatched Dune: Part Two on Netflix in Dolby Vision. The desert scenes with harsh white sunlight blending into deep black shadows — the C4 handled every transition without losing detail on either end. The sandworm emerging from darkness into blinding light? I felt like I was back in the IMAX theater. At home. On my sofa. With a cup of chai in my hand.

Bollywood films with their saturated colour palettes look rich without being garish. I watched Rocky Aur Rani Kii Prem Kahaani and the wedding sequences — all those reds, golds, and greens — popped in a way that made my wife say "this is why we bought it" unprompted. When your spouse validates a two-lakh purchase voluntarily, you know the TV is good.

For cricket, the OLED motion handling is superb. The ball tracks cleanly through the air. Player movements are sharp. The green of the pitch looks natural rather than oversaturated. I watched the entire IPL week one on this TV and every match was a visual treat, even the boring ones where nothing happened until the last two overs.

After Six Weeks

I keep thinking about what my TV experience was like before and what it is now. The contrast. The colours. The way dark scenes actually have detail instead of being grey mush. The way movies feel like movies again instead of just content playing on a screen. The way gaming apparently becomes a different experience entirely, according to my nephew who now shows up suspiciously often on weekends.

At ₹1,89,999, the LG C4 65-inch OLED is expensive. I won't pretend otherwise. But in the world of TVs where Samsung sells 8K QLEDs for seven and a half lakhs and Sony sells QD-OLEDs for three lakhs, the C4 sits in this rare sweet spot of being genuinely premium without being absurdly priced. You get the OLED picture quality that the most expensive TVs are built around, the best gaming features available, and a smart TV platform that just works.

I went to Vijay Sales for a washing machine and came home with a television that changed how I experience every piece of visual content I consume. Probably the best impulse purchase I've ever made. Probably.

Price in India

The LG C4 65-inch OLED is priced at ₹1,89,999 in India. Available on LG India's website, Amazon India, Flipkart, Croma, and major electronics retailers. Check for bank offers and exchange discounts — I got mine for about ₹15,000 less with an exchange deal on my old TV.